Behind The Tracks: ANTI - Ør Incinerate Me (Single) (2023)

I wrote "ØIM" as a portrayal of battling with your own devious mind and thoughts. It's like a little friendly (self)reminder that chaos is good, otherwise, we'll be stuck still, living in static, monotonous life. That's why I describe the final verse as a mantra "Fire burning / I'm coming out alive" sends me instantly to the mindset of being stronger than fire: Even if I'm burning inside, I'll survive. Even if I'm dealing with all these demoniac thoughts, as those represent anxiety, I'll survive, I'll come out alive. We are all surviving, trying our best with what we have and what we find along the way, learning how to deal with ourselves in order to love ourselves and the ones around us, who we care about, in a healthier, better way. We are not battling alone.

I want "Ør Incinerate Me", and all my other songs, to be a companion for those who are struggling, living, and surviving this cruel world we're living in. Maybe it's not as cruel as it seems if we do it all together.

As for the video, I wanted to picture the feeling behind the lyrics of the song. Visually, I really wanted to evoke 2000's nu-metal aesthetics, like mtv2 alternative videos, while also showing a little bit of how anxiety feels like for me. And I think the director @filmbyadriel captured that perfectly: playing with different visuals (such as flames and parts of the lyrics), harsh camera movements, special costume designs plus gore accessories, and a well-adjusted crippling post edition made the video worth it and I'm really proud and happy about how it turned out.