Rob Whiteley (Video director): Essentially the video is about the pigman's sins catching up with him, internally and externally. He's lived his life a certain way and it's finally got the better of him. He's crumbled, like a big slab of crumbly gammon. There's an element of someone or something coming after him and ultimately he has a moment of realisation and regret, but it's too late. The Pigman Cometh. I tried to incorporate different styles and colouring throughout so it felt disjointed and representative of the pigmans' fucked up mind. I reckon it's pretty open to interpretation (in the least cliche and cringey way possible). Influenced by a few things I guess, like the Willy-Wonka-tunnel-style-scene at the end, but basically just had fun with it. Very fun video to make as a one man crew. A bit rough around the edges, partly as a creative choice but also because it's hard to film yourself in a pig mask... All Hail The Pigman.
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