Behind The Scenes: Feldspar - 18 Karat (Official Video)

Riccardo Zamurri, the band's frontman, and co-author of the video along with Roberto 'Saku' Cinardi, who also directed it, explains its genesis. "18 Karat" is a song that reflects on the unintentional comedy of the "filter generation" when it comes to representing themselves on digital platforms. It's not about age; no generation seems immune. The "18 Karat" video, on the other hand, works on the opposite concept: it starts with a character symbolically adorned with accessories who gradually strips down, returning to a state of nudity and thus, truth. Another point of interest is the choice of a natural setting, which starkly contrasts with the highly lit studios designed to please algorithms and hope for those much-desired viral moments.