Behind The Artworks: Massive Scar Era - Assyad (2024)

I discovered Zeinab on Behance and was captivated by her unique, obscure art. Given her cultural background of being also from the Arabic-speaking region, I knew she would easily get the cultural nuances and mostly understand the Arabic lyrics on Assyad. I shared the EP and some jewelry related to Zar rituals with her. Although these elements aren't directly reflected in the artwork, her inspiration is subtly evident. Zeinab truly grasped the essence of the project and created a vision for *Assyad* that fits perfectly.